DALLAS, July 20, 2026 — Children’s Health today announced the launch of its new brand campaign, “Incredible Together: Filled with Hope.” Building on the organization’s existing “Incredible Together” platform, the campaign highlights the collaboration, expertise and compassion that drive life-changing outcomes for children and families.
The campaign places a renewed focus on the Children’s Health red balloon, a longstanding symbol of hope that represents what is possible when clinicians, caregivers, researchers and families come together with a shared purpose to make life better for children.
“This campaign reflects the real experiences of children and families and the people who care for them every step of the way,” said Fernand Fernandez, Executive Vice President and Chief Marketing & Communications Officer at Children’s Health. “We hope these stories inspire connection and help families feel seen and supported, while reinforcing Children’s Health as a trusted source of exceptional pediatric care for the communities we serve.”
Developed in partnership with advertising agency Plot Twist Creativity, the campaign is rooted in patient-centered storytelling that brings the impact of pediatric care to life. The creative was shaped in part by Wendy Mayes, Creative Director at Plot Twist and mother to a Children’s Health patient, whose family’s experience helped inform the campaign.
At the center is her son, Keegan, a 15-year-old oncology patient at Children’s Health who recently completed treatment. Inspired by real moments throughout his care journey, the campaign highlights the resilience and hope that define so many patient experiences.
“It’s one thing to work on behalf of Children’s Health and help convey a message of hope backed by excellence,” said Wendy Mayes. “It’s another thing entirely to experience that incredible care firsthand, from diagnosis through treatment, alongside the nurses, doctors and specialists who supported my family every step of the way. It was an honor to share our story and hopefully inspire hope for other families navigating similar journeys.”
The campaign begins rolling out today across broadcast, digital, social media, out-of-home and print platforms throughout North Texas and beyond. Please see here for a link to the content.
About Children’s Health
Children’s Health is the leading pediatric health care system in North Texas and has long been recognized as a leader in pediatric health. Its campuses include Children’s Medical Center Dallas, Children’s Medical Center Plano and multiple Children’s Health Specialty Centers, caring for more than 370,000 patients each year. With more than 11,000 team members and nearly 2,000 medical and dental staff, Children’s Health provides more than $682 million in annual community benefit across North Texas.
In partnership with UT Southwestern Medical Center, it is consistently recognized among the nation’s best pediatric hospitals by U.S. News & World Report. This commitment to excellence and outstanding care has resulted in recognition across all pediatric specialties for eight consecutive years, including Cancer, Cardiology & Heart Surgery, Behavioral Health, Diabetes & Endocrinology, Gastroenterology & GI Surgery, Neonatology, Nephrology, Neurology & Neurosurgery, Orthopedics, Pulmonology, and Urology.
Since 2009, Children’s Health has maintained Magnet® designation – the highest honor for nursing excellence – and continues to earn employer-of-choice recognition locally, nationally and globally. These honors include the Great Place to Work® Certification™, the Gallup Exceptional Workplace Award and Top Workplaces recognition from USA TODAY and The Dallas Morning News. Children’s Health has also been named one of the 150 Best Places to Work in Healthcare by Becker’s Hospital Review for 14 consecutive years.
For more information and to support Children’s Health, visit childrens.com or like us on Facebook, follow Children’s Health on X, Instagram and LinkedIn, and subscribe to our YouTube channel.